Tsav los ntawm kev nce kev paub txog kev noj qab haus huv ntawm cov pej xeem thiab kev nthuav dav sai ntawm nruab nrab - mus rau - siab - kev ua lag luam kev noj qab haus huv, Tuam Tshoj Pilates kev hloov kho kev lag luam tau pom tias muaj kev loj hlob tsis tu ncua. Txawm hais tias qhov tshwj xeeb kev lag luam loj cov nuj nqis rau Pilates hloov pauv hauv Suav teb tsis tau muab cais tawm hauv cov ntaub ntawv pej xeem, ib tus tuaj yeem ua pov thawj tias kev lag luam muaj peev xwm loj hlob thiab cov qauv los ntawm kev txheeb xyuas lub ntiaj teb Pilates cov cuab yeej ua lag luam nrog rau kev txhim kho tag nrho ntawm Tuam Tshoj Pilates kev lag luam. Hauv xyoo 2024, tag nrho cov lag luam loj ntawm Tuam Tshoj Pilates- cuam tshuam kev lag luam mus txog kwv yees li RMB 8.67 billion-ib xyoo- ntawm- xyoo nce ntawm 14.3%. Raws li ib qho tseem ceeb ntawm cov cuab yeej kev cob qhia, Pilates tus kws kho dua tshiab tau pom muaj kev nkag mus thoob plaws cov chaw ua haujlwm tshaj lij, qib siab - gyms kawg, thiab ntawm cov neeg siv hauv tsev. Kev lag luam txheeb cais qhia tias tag nrho cov khoom muag rau Pilates hloov kho hauv Suav teb tau txog li 128,000 units hauv 2024, nce 14.3% los ntawm 112,000 units hauv 2023, qhia txog qhov kawg -cov neeg siv xav tau. Hais txog tus nqi, cov neeg hloov kho Pilates feem ntau yog los ntawm RMB 8,000 txog RMB 25,000 ib chav. Hauv nruab nrab-rau- siab-kawg hom- xws li "PilatesPro" series los ntawm Shuhua Sports- raug nqi ib ncig RMB 12,000, qhov sib piv cov khoom lag luam los ntawm cov khoom lag luam xws li Balanced Body thiab Stott Pilates 20 MB, feem ntau ncav cuag RMB 0. 35,000, tsim kom muaj kev lag luam sib txawv.
Geographically, Tier-1 lub nroog tseem yog lub lag luam tseem ceeb rau Pilates kev hloov pauv kev noj haus; Beijing, Shanghai, Guangzhou, thiab Shenzhen suav nrog 58.6% ntawm kev muag khoom hauv tebchaws. Shanghai ua lag luam nrog 19.3% feem pua, ib txoj hauj lwm uas tau tsav los ntawm qhov siab ntawm -net- muaj nqis rau cov tib neeg thiab cov lag luam muaj txiaj ntsig zoo. Kev loj hlob nyob rau hauv "New Tier-1" lub nroog tau tshwj xeeb yog qhov tseem ceeb; cov nroog xws li Chengdu, Hangzhou, thiab Nanjing tag nrho cov ntawv sau xyoo - ntawm - xyoo kev muag khoom loj hlob tshaj 18% hauv 2024, qhia txog qhov muaj peev xwm nthuav dav hauv cov lag luam tawm tshiab no. Nyob rau hauv cov nqe lus ntawm kev muag khoom, offline tshwj xeeb cov khoom siv kho mob distributors tseem tseem ceeb, suav txog 67.4% ntawm kev ua lag luam; Txawm li cas los xij, kev muag khoom ntawm e- kev lag luam platforms tau loj hlob sai dua. Hauv 2024, kev muag khoom ntawm Pilates hloov kho ntawm JD.com thiab Tmall tau nce 23.1% xyoo-rau-xyoo, nce lawv feem ntawm tag nrho cov khoom muag rau 29.8%. Qee lub tuam txhab tau ua tiav lub hom phiaj kev hloov pauv los ntawm kev ua lag luam e-lag luam thiab kev lag luam ntiag tug; Piv txwv li, thaum lub sij hawm muaj kev mob siab rau cov khoom siv dag zog nyob rau hauv Douyin, Shuhua Sports tau muag ntau dua 1,200 Pilates cov neeg hloov kho hauv ib qho kev sib tham, ua kom pom qhov muaj peev xwm ntawm cov nyiaj tau los ntawm cov kev tawm tshiab no.
